Social media is basically defined as a technology that is interactive in form and designed to be computer-mediated, and it also has the common objective, and that is to facilitate the establishment, creation, production, and the act of sharing the different forms of expressions of the people in the virtual world, which include their thoughts, ideas, interests, information, and insights. Since it is one of the most commonly used technology in this day and age, there are actually a whole lot of social media sites and platforms in the internet, and the common features that they have include allows or enables the users to create identities and profiles that are service-specific; facilitates the establishment and development of social networks by connecting the profile of their users with the other users in the internet; having contents that are user-generated, such as data, digital videos, digital photos or pictures, and comments or text posts; and being an interactive and internet-based computer application or application software.
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Using the social media as an important part or aspect of their marketing and advertising tactics and strategies has become very common to each and every business, and they can basically do that by creating their very own social media accounts for their business. The business companies who have social media accounts or profiles should really take into consideration the various social media metrics, for this can help them check if their marketing effort is really working for their business, if it can really drive more sales for them, or if it can really help them acquire more audiences and consumers. The eight most essential social media metrics that each and every business company should look out for on their account include the website traffic, for it can help the businesses to measure the number of clicks that they may obtain from any social media platform; the conversions of the website traffic, including the client’s action to sign-up for an email list, to make a purchase or buy their products and services online, and to book to receive a call; the customer services inquiries, for this is a sign that the clients are relying to the business which means that they trust them; the mentions, for this is can indicate the overall brand awareness of the business company; the bounce rate, for this can help the business in checking if the people are staying on their website; the device that the people are using to access the website of the business; the emerging trends, by the use of the trending hash tags; and the countless data points, which involves looking at the ones that are more related or relevant to their business goals.